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Insights / events

Presentation

Baton Rouge-New Orleans Driving Change: CMOs on the Technological Frontlines of Legal Marketing

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Heather Morse, McGlinchey Stafford’s Chief Business Development Officer, will participate in a panel presentation, “Baton Rouge-New Orleans Driving Change: CMOs on the Technological Frontlines of Legal Marketing,” with Legal Marketing Association New Orleans/Baton Rouge Local Group on June 4, 2025, in New Orleans, Louisiana. This marketing and business development professional panel will discuss emerging trends, new technologies, and strategies shaping the legal marketing landscape. Panelists will share their insights on managing teams and firm culture, effective collaboration, and client service as we navigate the newest technological advances.

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Insights

News Release

3 McGlinchey Team Members Recognized with ALA Awards, Appointments

May 8, 2025

McGlinchey Stafford is proud to celebrate Amanda Hall, Juleana Piper, and Kristine Trahan, whose contributions to the legal management profession have earned national recognition and leadership roles within the Association of Legal Administrators (ALA).

Presentation

JD Supra Office Hours

September 12, 2024

Join a conversation with Heather Morse, McGlinchey Stafford's Chief Business Development Officer in a JD Supra Webinar on September 12, 2024.

Presentation

Content Marketing as Part of Your PR Toolbox

February 28, 2023

Senior Communications and Public Relations Manager Lauren Knotts (Baton Rouge) will present "Content Marketing as Part of Your PR Toolbox" on February 28, 2023, during the February Meeting of the Public Relations Association of Louisiana (PRAL) in Baton Rouge. She'll discuss the integrated marketing communications mix available in our digital world and how content marketers can support your efforts at everything from PR and social media to donor communication, thought leadership, and client development. This presentation will also include workflow and tech tips to maximize your efforts to work smarter, not harder.

Presentation

Public Relations Planning from Floor to Ceiling: A Blueprinting Workshop

October 13, 2022

Communications and Public Relations Manager Lauren Knotts (Baton Rouge) will join a breakout session on "Public Relations Planning from Floor to Ceiling: A Blueprinting Workshop" on October 13, 2022, during the Legal Marketing Association Southwest (LMASW) Regional Conference.

Presentation

Using the C.O.P.E.S. Approach to Maximize Your Content Reach

September 26, 2022

Chief Business Development Officer Heather Morse co-presented a Lawline course with Gina Rubel of Furia Rubel Communications, Inc. on how lawyers can utilize the C.O.P.E.S. approach to repurpose content in ways that maximize key messaging for various platforms and audiences.