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Insights / events

Presentation

Bridging the Gap: Five Key Tips Legal Reporters Want You to Know

Read Time: 1 min

In the dynamic and rapidly evolving media landscape, law firms face the challenge of securing media coverage to build trust with prospective clients and talent and bolster their reputation as industry leaders. From traditional media and online news outlets to digital platforms and podcasts, effective media relations are essential for showcasing a law firm’s experience and thought leadership.

Senior Communications and Public Relations Manager Lauren Michaud Knotts (Baton Rouge) will co-present “Bridging the Gap: Five Key Tips Legal Reporters Want You to Know” at the 2024 Tech West & Southwest LMA Conference on October 24, 2024. This panel session will equip legal marketing and communications professionals with the knowledge and tools needed to navigate today’s media landscape while maximizing resources effectively. Using feedback from legal and business editors and reporters, the panel will provide attendees with first-hand insights into what the media is looking for when choosing what news to report and which stories to tell. By utilizing an evolving set of tools (including AI), understanding journalists’ needs, crafting engaging stories, and building strong media relationships, attendees can enhance their credibility and increase the likelihood that your firm’s stories get picked up. 

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Insights

Presentation

Cracking the Content Creation Code: Unlock Strategies for Success

November 13, 2023

Senior Communications and Public Relations Manager Lauren Michaud Knotts (Baton Rouge) and Director of Marketing, Branding, and Communications Mary Pendarvis (New Orleans) will present "Cracking the Content Creation Code: Unlock Strategies for Success" to the Baton Rouge and New Orleans Chapters of the Legal Marketing Association (LMA) on November 13, 2023.

Presentation

Modernize Your Media Strategy: Five Aspects of Law Firm PR to Update for 2023 and Beyond

September 14, 2023

Senior Communications and Public Relations Manager Lauren Michaud Knotts (Baton Rouge) will join a panel presentation, "Modernize Your Media Strategy: Five Aspects of Law Firm PR to Update for 2023 and Beyond," at 2023 Legal Marketing Association Southwest (LMASW) Regional Conference in New Orleans, Louisiana on September 14, 2023.

Presentation

Content Marketing as Part of Your PR Toolbox

February 28, 2023

Senior Communications and Public Relations Manager Lauren Knotts (Baton Rouge) will present "Content Marketing as Part of Your PR Toolbox" on February 28, 2023, during the February Meeting of the Public Relations Association of Louisiana (PRAL) in Baton Rouge. She'll discuss the integrated marketing communications mix available in our digital world and how content marketers can support your efforts at everything from PR and social media to donor communication, thought leadership, and client development. This presentation will also include workflow and tech tips to maximize your efforts to work smarter, not harder.

Presentation

Public Relations Planning from Floor to Ceiling: A Blueprinting Workshop

October 13, 2022

Communications and Public Relations Manager Lauren Knotts (Baton Rouge) will join a breakout session on "Public Relations Planning from Floor to Ceiling: A Blueprinting Workshop" on October 13, 2022, during the Legal Marketing Association Southwest (LMASW) Regional Conference.