McGlinchey in the News
I’m Over Cannabis Brands That Don’t Like Cannabis UsersRead Time: 1 min
Cannabis practice group chair Heidi Urness (Seattle) was quoted in an article in High Times detailing the disconnect between some cannabis companies, their branding, and marketing efforts, and the consumers who purchase their products.
… I was recently on a panel with cannabis attorney Heidi Urness, who also agreed with me that cannabis brands need to stop focusing on this fake customer they want so badly to appear out of thin air. “You might make a product that appeals to a customer you didn’t intend for it to appeal to,” she said. “That’s your customer now! Serve them!” I couldn’t agree more.
Click here to read the full piece.