Public Relations Planning from Floor to Ceiling: A Blueprinting WorkshopRead Time: 1 min
In this digital world, public relations has become more important than ever as clients and prospects evaluate law firms and attorneys. Public relations can substantially accelerate the business development process, support client retention, increase audience awareness, and attract talent, among many other important business goals. Harnessing the true power of public relations requires planning – defining clear objectives that remain true to business goals.
Communications and Public Relations Manager Lauren Knotts (Baton Rouge) will join Jennifer Simpson Carr, Director of Strategic Development for Furia Rubel Communications, to co-present a breakout session on “Public Relations Planning from Floor to Ceiling: A Blueprinting Workshop” on October 13, 2022, during the Legal Marketing Association Southwest (LMASW) Regional Conference, “The Great Refresh: Navigating New Frontiers,” in Dallas, Texas.
The session will lead attendees through the process of goal setting, conducting competitive analysis, uncovering opportunities in the market, defining target audiences, establishing key messages, identifying calls to action, and using data to establish benchmarks and measure success.