Using the C.O.P.E.S. Approach to Maximize Your Content ReachRead Time: 1 min
Many digital platforms are available to help you repurpose your recently published content, such as articles, blog posts, CLE material, topics within briefs, memos of law, client alerts, and other forms of useful content. Create Once, Publish Enthusiastically and Strategically, also known as the C.O.P.E.S. approach, allows you to maximize the potential reach of your content and increase the chances of your content being viewed by different target audiences.
Chief Business Development Officer Heather Morse co-presented a Lawline course with Gina Rubel of Furia Rubel Communications, Inc. on how lawyers can utilize the C.O.P.E.S. approach to repurpose content in ways that maximize key messaging for various platforms and audiences.