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Insights / events

Presentation

Casting a Wider Net: Rethinking Demand Generation for Mid-Law Business Development Teams

Read Time: 1 min

While large law firms may have dedicated teams for each stage of the sales funnel, mid-sized firms often rely on leaner, more flexible business development resources. Given this, it is imperative that mid-sized firms build efficient and effective demand generation programs to support BDRs with existing infrastructure. Within resource constraints, how can firms implement scalable outreach frameworks that drive visibility and credibility with prospective clients?

Heather Morse, McGlinchey Stafford’s Chief Business Development Officer, will participate in a panel presentation, “Casting a Wider Net: Rethinking Demand Generation for Mid-Law Business Development Teams,” at the Thomson Reuters 33rd Annual Chief Marketing & Business Development Officer Forum on January 21, 2026, in Amelia Island, Florida. Heather will explore smart segmentation strategies, hybrid automation-personalization tactics, and CRM-enabled targeting that create high-value opportunities without overwhelming the firm’s resources.

Learn more.

Insights

In the Media

Maintaining Culture Post-Crisis Through Communications, Resources, and Planning

November 21, 2025

This article was originally published in the November 2025 issue of Legal Management Magazine, the Magazine of the Association of Legal Administrators (ALA). It is reprinted with permission. Twenty years post-Katrina and five years past the Covid-19 pandemic’s onset, it’s likely that your business has some form of a disaster preparedness plan. However, consider theseMore

Presentation

The Resilient Administrator: Staying Grounded Amid Uncertainty and Change

November 20, 2025

Chief Strategy and Operations Officer Jessica VanTroost will present "The Resilient Administrator: Staying Grounded Amid Uncertainty and Change" at the Association of Legal Administrators (ALA) New Orleans Chapter November Breakfast Meeting on November 20, 2025, in New Orleans, Louisiana.

In the Media

McGlinchey Stafford Names 4 New Firm Leaders

November 14, 2025

LAW360 Pulse covered McGlinchey's firm leadership changes in an article published on November 14, 2025. This article includes quotes from the firm's Managing Member, Michael Ferachi; Chief Strategy and Operations Officer, Jessica VanTroost; and Chief Information Officer, Jeremy Marino.

Presentation

Fun Is Not Illegal — Building Culture Inside Law Firms

December 2, 2025

Join Chief Strategy and Operations Officer Jessica VanTroost and Business Development Manager Susan VanWingen at the Centerbase webinar "Fun Is Not Illegal — Building Culture Inside Law Firms" on December 2, 2025, as they share how the firm transformed 18 offices across 12 states into one connected, energized, people-first community.

Presentation

JD Supra Office Hours

September 12, 2024

Join a conversation with Heather Morse, McGlinchey Stafford's Chief Business Development Officer in a JD Supra Webinar on September 12, 2024.