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Insights / events

Presentation

Modernize Your Media Strategy: Five Aspects of Law Firm PR to Update for 2023 and Beyond

Read Time: 1 min

Competition for law firm media coverage has intensified, and the outlets from which to earn it have shrunk. Firms are issuing a steady stream of press releases and frenetically posting content, but is it landing anywhere? The rise of national “hub” and regional “spoke” coverage models have made news holes even smaller, but the payoff for landing coverage has never been more impactful. 

Senior Communications and Public Relations Manager Lauren Michaud Knotts (Baton Rouge) will join a panel presentation, “Modernize Your Media Strategy: Five Aspects of Law Firm PR to Update for 2023 and Beyond,” at 2023 Legal Marketing Association Southwest (LMASW) Regional Conference in New Orleans, Louisiana on September 14, 2023. This workshop will explore five key aspects of law firm communications that have changed dramatically in recent years and the new ways of thinking about and approaching law firm media strategy.

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Insights

Presentation

Bridging the Gap: Five Key Tips Legal Reporters Want You to Know

October 24, 2024

Senior Communications and Public Relations Manager Lauren Michaud Knotts (Baton Rouge) will co-present "Bridging the Gap: Five Key Tips Legal Reporters Want You to Know" at the 2024 Tech West & Southwest LMA Conference on October 24, 2024.

Presentation

Cracking the Content Creation Code: Unlock Strategies for Success

November 13, 2023

Senior Communications and Public Relations Manager Lauren Michaud Knotts (Baton Rouge) and Director of Marketing, Branding, and Communications Mary Pendarvis (New Orleans) will present "Cracking the Content Creation Code: Unlock Strategies for Success" to the Baton Rouge and New Orleans Chapters of the Legal Marketing Association (LMA) on November 13, 2023.

Presentation

Content Marketing as Part of Your PR Toolbox

February 28, 2023

Senior Communications and Public Relations Manager Lauren Knotts (Baton Rouge) will present "Content Marketing as Part of Your PR Toolbox" on February 28, 2023, during the February Meeting of the Public Relations Association of Louisiana (PRAL) in Baton Rouge. She'll discuss the integrated marketing communications mix available in our digital world and how content marketers can support your efforts at everything from PR and social media to donor communication, thought leadership, and client development. This presentation will also include workflow and tech tips to maximize your efforts to work smarter, not harder.

Presentation

Public Relations Planning from Floor to Ceiling: A Blueprinting Workshop

October 13, 2022

Communications and Public Relations Manager Lauren Knotts (Baton Rouge) will join a breakout session on "Public Relations Planning from Floor to Ceiling: A Blueprinting Workshop" on October 13, 2022, during the Legal Marketing Association Southwest (LMASW) Regional Conference.

Presentation

Leading Through Unexpected Change

October 12, 2022

Jessica VanTroost, Strategic Operations Administrator, will co-facilitate a virtual discussion on “Leading Through Unexpected Change” for South Florida Association for Law Placement on October 12, 2022, at 12:00 pm. This presentation will focus on accepting change can happen to you, knowing what to do if change happens, taking planning one step further, and making sure you and your team survive.