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Insights / events

Presentation

Cracking the Content Creation Code: Unlock Strategies for Success

Read Time: 1 min

Today, nearly 80% of the decision-making process is made online before a prospect ever contacts a law firm or attorney, and purchase decisions can hinge on how firms are marketed online. Increasingly, content and SEO play a role in narrowing the lead funnel.

Senior Communications and Public Relations Manager Lauren Michaud Knotts (Baton Rouge) and Director of Marketing, Branding, and Communications Mary Pendarvis (New Orleans) will present “Cracking the Content Creation Code: Unlock Strategies for Success” to the Baton Rouge and New Orleans Chapters of the Legal Marketing Association (LMA) on November 13, 2023. Lauren and Mary will discuss creating valuable content and marketing to engage target audiences or promote specific expertise, identify and cultivate publications and organizations to build brand awareness, and generate interest in your law firm and its services.

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Insights

Presentation

Bridging the Gap: Five Key Tips Legal Reporters Want You to Know

October 24, 2024

Senior Communications and Public Relations Manager Lauren Michaud Knotts (Baton Rouge) will co-present "Bridging the Gap: Five Key Tips Legal Reporters Want You to Know" at the 2024 Tech West & Southwest LMA Conference on October 24, 2024.

Presentation

Modernize Your Media Strategy: Five Aspects of Law Firm PR to Update for 2023 and Beyond

September 14, 2023

Senior Communications and Public Relations Manager Lauren Michaud Knotts (Baton Rouge) will join a panel presentation, "Modernize Your Media Strategy: Five Aspects of Law Firm PR to Update for 2023 and Beyond," at 2023 Legal Marketing Association Southwest (LMASW) Regional Conference in New Orleans, Louisiana on September 14, 2023.

Presentation

Content Marketing as Part of Your PR Toolbox

February 28, 2023

Senior Communications and Public Relations Manager Lauren Knotts (Baton Rouge) will present "Content Marketing as Part of Your PR Toolbox" on February 28, 2023, during the February Meeting of the Public Relations Association of Louisiana (PRAL) in Baton Rouge. She'll discuss the integrated marketing communications mix available in our digital world and how content marketers can support your efforts at everything from PR and social media to donor communication, thought leadership, and client development. This presentation will also include workflow and tech tips to maximize your efforts to work smarter, not harder.

Presentation

Public Relations Planning from Floor to Ceiling: A Blueprinting Workshop

October 13, 2022

Communications and Public Relations Manager Lauren Knotts (Baton Rouge) will join a breakout session on "Public Relations Planning from Floor to Ceiling: A Blueprinting Workshop" on October 13, 2022, during the Legal Marketing Association Southwest (LMASW) Regional Conference.

Presentation

Leading Through Unexpected Change

October 12, 2022

Jessica VanTroost, Strategic Operations Administrator, will co-facilitate a virtual discussion on “Leading Through Unexpected Change” for South Florida Association for Law Placement on October 12, 2022, at 12:00 pm. This presentation will focus on accepting change can happen to you, knowing what to do if change happens, taking planning one step further, and making sure you and your team survive.