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Insights / events

Presentation

The Power of Podcasting: How a Podcast Can Play an Important Role in Your Integrated Marketing Strategy

Read Time: 1 min

As podcasting skyrockets in popularity, legal-themed podcasts present a largely untapped opportunity for lawyers seeking a competitive edge. In recent surveys, in-house counsel and C-suite executives have both ranked podcasts as a preferred content source, and over 68 million Americans are weekly podcast listeners, demonstrating endless opportunities for law firms and practice/industry groups to reach their desired target audiences.  

For law firms, launching a podcast can be an effective way to establish credibility, extend brand reach, demonstrate thought leadership, and build networks. But how do you evaluate whether podcasting is the right fit for your integrated marketing mix? And, if so, where do you start?

Mary Pendarvis participated in a virtual session on “The Power of Podcasting” during the 2021 LMA Southwest Regional Conference on May 20, 2021.

Insights

Presentation

Cracking the Content Creation Code: Unlock Strategies for Success

November 13, 2023

Senior Communications and Public Relations Manager Lauren Michaud Knotts (Baton Rouge) and Director of Marketing, Branding, and Communications Mary Pendarvis (New Orleans) will present "Cracking the Content Creation Code: Unlock Strategies for Success" to the Baton Rouge and New Orleans Chapters of the Legal Marketing Association (LMA) on November 13, 2023.

Presentation

Content Marketing as Part of Your PR Toolbox

February 28, 2023

Incorporating content marketing can substantially accelerate the business development process, support client retention, increase awareness, and attract talent, among many other important business goals.

Presentation

Using the C.O.P.E.S. Approach to Maximize Your Content Reach

September 26, 2022

Chief Business Development Officer Heather Morse co-presented a Lawline course with Gina Rubel of Furia Rubel Communications, Inc. on how lawyers can utilize the C.O.P.E.S. approach to repurpose content in ways that maximize key messaging for various platforms and audiences.

Presentation

Before, During, and After COVID-19: A Marketing Technologist Roundtable

September 22, 2020

Mary Pendarvis participated in a virtual roundtable with other Marketing Technology professionals during the Legal Marketing Association (LMA) Tech Mid-West Virtual Conference on September 22, 2020. The panelists discussed how their respective firms employed marketing technology tools before, during, and after the COVID-19 outbreak.